Comments on: Innovation in Marketing pt 2: The Fast and the Furious http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/ Random Comments About Gaming And Tractors Thu, 09 Feb 2012 19:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Please http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11042 Please Tue, 02 Oct 2007 23:47:34 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11042 "Nike isn't a word..." Proper nouns aren't words now? “Nike isn’t a word…”

Proper nouns aren’t words now?

]]> By: antipwn http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11043 antipwn Tue, 02 Oct 2007 16:57:20 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11043 'Right. “Mac” is a more commonly used word than “Nike”? ' As a word rather than a brand name yes. Mac is amongst other non-trademarked terms a name for a style of raincoat. Nike isn't a word, it's either a trademarked brand name for sports equipment or the name of the Greek goddess of victory. 'A “Mac” (whatever you are saying that is) bears no inherent relationship to food buddy.' I don't think you understand your own point let alone the rest of the argument.. ‘Right. “Mac” is a more commonly used word than “Nike”? ‘

As a word rather than a brand name yes. Mac is amongst other non-trademarked terms a name for a style of raincoat. Nike isn’t a word, it’s either a trademarked brand name for sports equipment or the name of the Greek goddess of victory.

‘A “Mac” (whatever you are saying that is) bears no inherent relationship to food buddy.’

I don’t think you understand your own point let alone the rest of the argument..

]]> By: BugHunter http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11044 BugHunter Tue, 02 Oct 2007 15:38:14 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11044 Right. "Mac" is a more commonly used word than "Nike"? A "Mac" (whatever you are saying that is) bears no inherent relationship to food buddy. Why do you make me hurt you like this? Right. “Mac” is a more commonly used word than “Nike”? A “Mac” (whatever you are saying that is) bears no inherent relationship to food buddy.

Why do you make me hurt you like this?

]]> By: antipwn http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11066 antipwn Mon, 01 Oct 2007 16:35:10 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11066 *Bzzzt!* You lose! 'Big' and 'Mac' are commonly used words just like ..oooh! 'realm', 'versus' and ermm. 'realm'. Big Mac in the context of fast food has a specific meaning and is trademarked just like Windows in the context of computer software is. And like 'Realm versus Realm' in the context of MMOs is. I can build a blimp, call it 'The Big Mac' and watch as MacD's squirm. If I use the term in the catering industry then I deserve everything I get. *Bzzzt!* You lose! ‘Big’ and ‘Mac’ are commonly used words just like ..oooh! ‘realm’, ‘versus’ and ermm. ‘realm’. Big Mac in the context of fast food has a specific meaning and is trademarked just like Windows in the context of computer software is. And like ‘Realm versus Realm’ in the context of MMOs is.

I can build a blimp, call it ‘The Big Mac’ and watch as MacD’s squirm. If I use the term in the catering industry then I deserve everything I get.

]]> By: BugHunter http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11065 BugHunter Mon, 01 Oct 2007 15:51:01 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11065 Seriously, just stop before you hurt yourself. From that last comment, it's pretty clear you haven't even tried to read anything about trademark law. The "Big Mac" falls into a completely different category (alongside things like "Nike") than "Realm vs. Realm", which probably shouldn't have even qualified at all (if only the paper pushers weren't asleep at the wheel). Seriously, just stop before you hurt yourself. From that last comment, it’s pretty clear you haven’t even tried to read anything about trademark law. The “Big Mac” falls into a completely different category (alongside things like “Nike”) than “Realm vs. Realm”, which probably shouldn’t have even qualified at all (if only the paper pushers weren’t asleep at the wheel).

]]> By: antipwn http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11067 antipwn Mon, 01 Oct 2007 10:45:40 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11067 A bad analogy is like a leaky screwdriver... The issue is that Realm vs Realm is a trademark of EA Mythic and is used to describe a very specific mode of play. Imagine you owned a fast food company and you had a menu item which was a very large piece of chicken so you called it a Big Mac. How long do you think it would be before MacDonald's lawyers filled your mailbox with expensive letters? A bad analogy is like a leaky screwdriver…

The issue is that Realm vs Realm is a trademark of EA Mythic and is used to describe a very specific mode of play.

Imagine you owned a fast food company and you had a menu item which was a very large piece of chicken so you called it a Big Mac. How long do you think it would be before MacDonald’s lawyers filled your mailbox with expensive letters?

]]> By: Sam http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11052 Sam Sat, 29 Sep 2007 18:06:34 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11052 Wouldn't the correct use of "Realm vs Realm" depend on the definition of Realm within the game? For example, World of Warcraft has Realms instead of servers. And, they do in fact, have a Realm vs Realm system (but I don't think they call it that) where people from one server can fight against people from another in the battlegrounds. If they called it Realm vs Realm instead of battlegroups, and it was very apparent what a "realm" was (you know, it says Choose your Realm when you first choose a server), would that be OK? And besides... anyone who reads that Fury box is just gonna assume you can get in a team and fight other teams. And isn't that what they offer? Wouldn’t the correct use of “Realm vs Realm” depend on the definition of Realm within the game?
For example, World of Warcraft has Realms instead of servers. And, they do in fact, have a Realm vs Realm system (but I don’t think they call it that) where people from one server can fight against people from another in the battlegrounds.

If they called it Realm vs Realm instead of battlegroups, and it was very apparent what a “realm” was (you know, it says Choose your Realm when you first choose a server), would that be OK?

And besides… anyone who reads that Fury box is just gonna assume you can get in a team and fight other teams. And isn’t that what they offer?

]]> By: Ajeba http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11068 Ajeba Fri, 28 Sep 2007 21:04:56 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11068 Well, if anyone buys into that over-hyped crap-on-a-box, they could say ... "I've been screwed by Gamecock!" "Damn Gamecock screwed me right up the ass!" bbbaaaZING! Well, if anyone buys into that over-hyped crap-on-a-box, they could say …

“I’ve been screwed by Gamecock!”
“Damn Gamecock screwed me right up the ass!”

bbbaaaZING!

]]> By: kalain http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11069 kalain Fri, 28 Sep 2007 20:49:07 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11069 The factional fighting in DAOC is described as Realm vs Realm, that establishes a basic defenition for the terminology in the game. The factional fighting in WAR is equivalent in most instances (multiple teams you can't switch off of fighting on the same server in factional pvp). Fury's defenition of it is entirely different, and confuses the defenition that was already established. I can call a hamburger a sandwich, and on a basic level they're loosely similar with some liberties taken with defenitions. However, most people would expect a sandwich if I had it on a menu without a picture or description next to the name. THAT is what the whole thing is about. The back of the label says Realm vs Realm. This is an established term in the industry. It does Not contain what the established defenition is, it has it's own system which they used the term for. That's not something you should do in any industry. It's confusing, and typically seen as trying to use someone else's good name/rep/terminology to lend credibility to your product. The factional fighting in DAOC is described as Realm vs Realm, that establishes a basic defenition for the terminology in the game.

The factional fighting in WAR is equivalent in most instances (multiple teams you can’t switch off of fighting on the same server in factional pvp).

Fury’s defenition of it is entirely different, and confuses the defenition that was already established.

I can call a hamburger a sandwich, and on a basic level they’re loosely similar with some liberties taken with defenitions. However, most people would expect a sandwich if I had it on a menu without a picture or description next to the name. THAT is what the whole thing is about.

The back of the label says Realm vs Realm. This is an established term in the industry. It does Not contain what the established defenition is, it has it’s own system which they used the term for. That’s not something you should do in any industry. It’s confusing, and typically seen as trying to use someone else’s good name/rep/terminology to lend credibility to your product.

]]> By: yunk http://www.brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/comment-page-1/#comment-11064 yunk Thu, 27 Sep 2007 20:27:43 +0000 http://brokentoys.org/2007/09/26/innovation-in-marketing-pt-2-the-fast-and-the-furious/#comment-11064 kalain, what does that have to do with EA/Mythic? The argument whether it's your idea of RvR or not is spurious. That's saying they are not delivering what they are advertising. But that has nothing to do with DAOC. The argument is, even if it was matching your definition, what does EA/Mythic have to say about it? Is realm vs realm specific only to EA/Mythic games is the question. Besides if we want to get specific and say it's DAOC realms, then EA/Mythic should not use it even for WAR, since when does anyone call Warhammer factions "realms"? Nobody I know. kalain, what does that have to do with EA/Mythic?
The argument whether it’s your idea of RvR or not is spurious. That’s saying they are not delivering what they are advertising. But that has nothing to do with DAOC. The argument is, even if it was matching your definition, what does EA/Mythic have to say about it? Is realm vs realm specific only to EA/Mythic games is the question.

Besides if we want to get specific and say it’s DAOC realms, then EA/Mythic should not use it even for WAR, since when does anyone call Warhammer factions “realms”? Nobody I know.

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