And this is what makes Cheung’s comic, unfunny and crass as it is, such a masterful troll: Ubisoft couldn’t simply ignore it with a nod and a wink as they had the rest of the unseemly drooling.

Yet by responding to it, they revealed the extent to which they had been tacitly enjoying hype and publicity focused on the person rather than the game while stroking their white cats and muttering ‘eeeexcellent’ under their collective breath.

Maybe they’ll have learned something from all this, I’m not holding my breath though.

It’s the fact that Ubisoft’s had a history of trotting out hot female gamers to try to get fanboys to buy their products. FragDolls. This was in oh, 2003? 2004ish?

Now, fast forward to now. Jade Raymond is brought out as the producer for Assassin’s Creed and now the video game fan boy press can’t keep from dry humping Jade Raymond’s leg. Instead of stopping nonsense articles titled similarly to “Jade Raymond smells pretty” Ubisoft sits by and lets it boil over until some one on the Something Awful forums gets the impression that she’s just being brought out like meat for fan boys to fap it to and draws a comic expressing that opinion. While Jade should’ve stood up in the first place and said something about it, if Ubi’s going to get upset at this stage in the game, they should’ve gotten upset at the drooling, fan boy dry leg humping phase to make sure it didn’t go that far. Instead, Ubi, with it’s history of chosing to pander to fanboys rather than what’s right for the community at large, let the press run free with it and then it got too far.

Fuck you Ubisoft.

Lotax did not bow to Ubisoft – his proclamation was satire and totally false.

Later on in another thread about the same topic, he “accidentally” posts the link to the Chugworth comic. Again.

http://img106.imageshack.us/my.php?image=duoubipetitye9.jpg