Well, That's Nice

Bobby Kotick, CEO of Activision Blizzard, on how to retain valued employees:

The executive said that he has tried to instill into the company culture “skepticism, pessimism, and fear” of the global economic downturn, adding, “We are very good at keeping people focused on the deep depression.”

Bobby Kotick, CEO of Activision Blizzard, on how to create a healthy working environment:

“We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.”

Well, SIGN ME UP, partner!

  • Freakazoid

    Is he doing this for kicks, or is there some logic behind demoralizing your workers? I guess it isn’t enough for execs to be overpaid and live posh lifestyles, they need the underclass to actually act like they’re dirty, unhappy slaves.

    I get the feeling that his philosophy of fear has begun seeping its way through blizzard, or will very soon.

  • Athryn

    Good thing the Blizzard division is much more chipper, from what I hear.

  • http://stroppsworld.com Stropp

    I’ve worked at places where some of the employees were deliberately demoralized by management.

    You’d think that employee retention rates would drop through the floor. In fact the opposite seems to happen. Demoralized employees tend not to have a great opinion of their own work – if the boss doesn’t think you’re doing good work, then perhaps you aren’t very good at your job. The end result is that you don’t leave because you are scared that you wont do well at the next place.

    (Some) management like this because it gives them control over the employee. If and when they leave it will be on the boss’ terms.

    Sometimes it backfires. One guy I worked with was so down on himself he quit to become a massage therapist.

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  • Gx1080

    Well, you got to give props to the guy. He’s using manipulation techniques way older that him to keep a submissive mass of slaves, but at least he’s telling it as it is.

    Most executives (and republicans in general) besides being overweight wastes of sperm are hypocritical, overweight wastes of sperm.

  • http://wildwhine.com Regis

    Well, at least he is honest ;)

  • http://anotheralt.blogspot.com Tal

    What, you’re actually taking him seriously? O.o
    Did you see the huge Orc statue outside Blizz HQ? Real thrifty, that…

  • http://www.psychochild.org/ Brian ‘Psychochild’ Green

    I thought that second quote was your usual added snark. Imagine my surprise when I clicked through to the article and found out that wasn’t the case.

    Perhaps Scott has found the reason why people view game development as a soulless attempt at chasing the latest trend for a fast buck….

  • Savagex

    Why golly gee, i sure want to work at a place that makes me feel like I could be laid off at any time just for using five squares of toilet paper in the crapper vice four.

    I hope Activision’s share holders get a peep at that quote.

  • Flimgoblin

    It was a presentation at “the Deutsche Bank Securities Technology Conference” which sounds like it probably was to their share holders. He’s saying “we whip our employees till they’re raw and don’t spend any of your pennies on anything other than chasing profit!” which is what the shareholders want to hear…

  • Shawn

    Think he was trying to counter the mainstream investors idea of what game companies are like–all fun, little work–it would be very hard to ride creative types that hard for very long without mass resignations of the higher level/more experienced staffers versus the nature of more structured types of work.

  • http://www.Mordiceius.com Mordiceius

    Bobby Kotick is still a douchebag. More news at 11.

  • yunk

    These are the kind of people that brought us cubicles that eliminate privacy and stifle creativity. We’re not salesmen nor are we assembly line workers, development requires a fair degree of creativity, designers of code really need to be treated more like artists, with better workspaces.

    Hell I stare out the window when solving a problem, when I’d start new jobs managers would be like “what is he doing” :) But they don’t care once they get results.

  • http://dsob.wordpress.com geldonyetich

    The world is a place that seems much more comfortable when you can put it in a convenient conceptual box. When you’re a manager, and your focus is on the people you manage, it’s an natural tendency to want to put the people in conceptual boxes as well. He patting himself on the back for harnessing the power of the recession to motivate his employees, remaining fairly ignorant that his employees likely found ways to motivate themselves and all his policies are doing is adding another difficulty for them to circumnavigate.

  • ScytheNoire

    It really irks me that Blizzard is associate with this douchebag in any way. I know they fall outside his reign of command, or so it seems, but why did Blizzard ever link up with the most hated company in video games, and a douchebag like him? They sure didn’t need them. I hope a giant orc statue falls on this guy and kills him.

  • http://wowpanda.blogspot.com/ wowpanda

    “We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.”

    That must be some kind of joke or is taken out of context. I check the reference and it does not have the full interview either.

  • http://www.thisisnotacommunity.org D-0ne

    I’ve seen this employer philosophy over and over again…

    “No one will ever pay you what we pay you. We pay you a lot, you owe us 12 hours a day, six says a week. If you aren’t miserable, you aren’t working hard enough.” – Every company (large or small) I’ve ever worked for (except for Bayer).

  • Gx1080

    @SctyheNoire

    You are wrong. They are the SECOND most hated company in video games. The first place it belongs to EA.

  • http://f13.net schild

    @Gx1080
    You are wrong. EA stopped being the most hated company the moment Riccitello started shaking things up. Hell, they’ve never even milked Madden the way Activision has milked the Hero franchise. And the latter has only been around for like 2 years and change in their hands, if that. Activision is a terrible, terrible company and Kotick is a poster-child for executive douchebags everywhere.

    -

    On topic: I wouldn’t count anything Blizzard does as a reflection of any values Activision may or may not have. They may as well be considered a separate entity.

  • faefrost

    Ummm? Wait, I know this may be blasphemy around here, but I am actually not seeing that much of a abd thing about what he is saying. His target was a video game company where the employees understould the economics behind what they were doing. Learned to work with an eye towards thrift, and actually worked in a non “fun” adult professional manner to get things done and produce product. And amazingly this grown up approach actually produced fun, popular and profitable products. Gee maybe there is something to be said for groing up and leaving neverneverland.

    Think about what alot of game development houses are actually like. Think about how much funding, how many resources they squander in their search to promote free creativity and fun. Studios collapsing because their entore staffs were doing nothing but playing Everquest or X-Box. Squandering investment dollars on insanely uneeded perks like break lounges and come and go hours.

    Tying bonuses to profits not just box sales is a good thing. It encourages the design team to find ways to not spend as much on the front end, as well as hoping for good sales on the back end.

    There is nothing inherrantly wrong with taking the common frat house environment out of video game production and replacing it with an actual professional adult workplace. If done right it is neither evil nor is it stifling of creativity. It can actually be alot more respectful of your employees, and there are quite a few who will vastly prefer the grown up workplace. Mostly those who have previously been working in the out of control frat houses.

  • Jeremy Preacher

    Faefrost, what studios have you worked at?

  • dartwick

    Obviously you cant respect person saying they focus on depression or they are against fun.

    That said I think a lot of game companies that fail might succeed if they had from the start created a culture of economy and thrift.

  • http://dsob.wordpress.com geldonyetich

    Clearly, there’s problems at the absolutes of things. Too much fun, and nobody works. Remember Gathering Of Developers? On the other hand, too much crushing business regimen, and your artists can’t think like artists, and don’t expect their products to sell to anyone.

  • http://tprjones.com TPRJones

    His management philosophy is rather outdated. That sort of thinking can work in teh short-term, during an economic crisis for example. But in the long run it will kill a company if maintained, as the better employees leave for greener pastures and only the incompetants remain behind to keep animating the rotting corpse of a once-lively corporation. It can lumber on for decades, but everyone knows it’s better days are behind it and no one wants to work there anymore.

    If he keeps it up he’ll kill Activision. I just hope Blizzard doesn’t go down with it.

  • Informis

    And on Christmas Eve, Bobby Kotick was visited by three ghosts…

  • rbtroj

    I think the “Management through Fear” folks are the same ones that brought us the incredibly useful “Management by Walking Around” philosophy.

    The last three companies I worked at had managers who proudly espoused managing through fear as their preferred MO. At my last job, my boss recommended that I adopt this approach rather than be encouraging and try to inspire my staff, otherwise I might find my tenure short there. He was right.

  • Guy

    @yunk

    Dude, you should’ve seen what office workers had before cubicles: open desks in a large space with no walls at all. (Managers, then as now, still had their own rooms.)

    I think office privacy went *up* after cubicles came in, not down. The whole idea behind cubicles was so employees could customize their own workspace, feel a little more like it’s their space, and to increase privacy.

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  • http://wowenomics.wordpress.com/ Jederus

    Me thinks he was just trying to appeal to the banker audience with talk of the bottom line. Uncouth, obnoxious, and idiotic… possibly. Predictable… certainly. Entirely true… probably not. One look at the Blizz office tour confirms. Hardly conservative and thrifty.

  • http://blog.weflyspitfires.com We Fly Spitfires

    He was kidding… right?

  • http://dsob.wordpress.com geldonyetich

    Apparently he was talking to investment bankers at the time, and if you’re trying to get on those guy’s good side, then telling them you’re crushing the life out of your workers in the name of thriftiness is the way to go about it.

  • Ashendarei

    Somehow I can’t see “Crushing the souls of our employees, one day at a time” as a good business slogan.

    As a prospective investor I would certainly think twice when hearing something even LOOSELY along those lines.

  • ohgr

    ‘The executive said that he has tried to instill into the company culture “skepticism, pessimism, and fear” of the global economic downturn, adding, “We are very good at keeping people focused on the deep depression.” ‘

    That seems fairly out of context and hard to interpret, couldn’t that just as easily (and more believably) mean “We’re trying to make sure our projects ship on time and on budget, because the economic downturn means that we expect decreased sales and we don’t have a lot of extra room for profit”?

    That seems more realistic than how you guys seem to be interpreting it more as a “We’re mass emailing our employees and reminding them about the bad economy so they will tremble with fear and worry every waking moment if they are on the chopping block next.. it keeps them from getting uppity!”

  • http://slashgab.wordpress.com Ninetytwo

    Speaking seriously, as much as I really love Blizzard’s games, by and large, his comments today have made me think seriously about swearing them off.

    I just can’t countenance a guy who says his job is to demoralize his workers.

  • http://overlypositive.com Frank

    The context is interesting, but the notions are still a bit skewed. While there is a certain value to “rule by fear and depression”, I have a feeling it’s a little easier to say that when you control one of the most lucrative franchises ever. This franchise’s success is no doubt linked to more than just “taking the fun out of video games” and “Taking advantage of the recession”.

  • http://notadiary.typepad.com/mysticworlds Saylah

    You’d be surprised what some executives think of employees. I worked with a VP once you purposefully pit directors against each other – give them each others assignments to spark drama that he thought lead to better creativity because of the heightened level of competition. Or ask three teams to simultaneously go off and do the same thing without telling them about each other to get more ideas about the same concept which mostly just wasted time when three teams are pinging the same subject matter experts. In the end, these directors he was “encouraging” to be creative all quit.

  • TPRJones

    You know what they say:

    “Those who can, do. Those who can’t, teach. And then there’s management.”

  • hitnrun

    If this was a one-time blast from Kotick, in a lapse of self-consciousness, we could have an honest debate about what he’s saying.

    The fact that Kotick delivers these little kernels of wisdom so regularly leads one to believe that Activision’s reign and decline is going to be a faster, and much messier version of EA’s dynasty.

    If I work at Activision, forget pay or prospects for a minute: I’m just checking my compensation to make sure this clown isn’t pulling a Ken Lay on my 401(k).

  • hitnrun

    Oh yes, I forgot to add: the facepalm-causer of this philosophy, at least as it relates to videogames, is that most of the “brands” and “franchises” that a company – say, Activision – acquires at such incredible cost are actually worth precisely dick. It’s the talent that can execute the concepts and generate new ones that is going to recoup all that money for the parent company.

    Imagine if, for whatever reason, 90% of Blizzard walked off the job tomorrow. Do you think having the right to call games “Warcraft” and “Diablo” and deputize and ordain new Blue names would keep Activision in the black?

  • UnSub

    Kotick would be a fan of Jack Welsh, I’m guessing.

    I also thought his sabre ratting around “We don’t need consoles! We’ll use PCs hooked up to televisions!” was also fun.

    To some extent though, I think it could be an easy sell to a Blizzard dev that they won’t be getting as good a deal anywhere else.

  • UnSub

    *Welch, not Welsh.

  • Doug

    After the employees are sufficiently depressed and self worth is driven into the ground he proceeds to beat and sexually abuse them to his hearts content. His first employee is still in the dry well in his basement.

  • http://dsob.wordpress.com geldonyetich

    @Doug
    Don’t tempt him. Knowing these CEO types, he’d be like, “come to think of it, why aren’t I keeping my more attractive employees as sex slaved in my dry well?”

  • Amaranthar

    I’ve never worked in this industry, but I’ve worked in quite a few others. One thing I’ve noticed is that if you intend to inspire people, you’d better be good at it. It’s not easy for a mortal to do so.

    Of various different managers I’ve seen try to be inspiring, only one succeeded. He was a natural Captain Kirk type, and that’s the sort of thing you need to be. I don’t think it can be learned. People see through the falseness of it otherwise.
    You also need people who are willing to sell out to you, or your vision. Without them, it’s all a wasted effort no matter how “Kirkish” you are.

  • http://cedia.gamerdna.com Cedia

    I worked as an assistant to a few investment banking firms on Wall Street for about eight years. It makes perfect sense to me that he is speaking their language.

    Lowest form of humanity on the planet, second only to murderous crazed dictators. Because of that experience I am loathe to ever set foot in NYC again.

  • Lee Quillen

    Speaking their language or not, that sort of conversation has a way of making it back to the company’s employees. If we’re reading about it as entertainment… the employees are certainly hearing it through each other (where it will be taken even fither out of reference).

    I’m fortunate to be in an industry where deamnd for employees is greater than supply. Is the situation in the gaming industry so far to the opposite that Executives are not concerned how their words will come across? I fully understand that in my industy what I read is often a lot of blown smoke… but at least they are concerned enough with losing people that they ofer up the smoke.

    Just curious what sort of company newsletter employees would read after that newsflash… if any.

  • Lee Quillen

    Dang lack of an edit function. I’m too lazy and rushed to use a spell checker before posting :/

  • wufiavelli

    can’t really say how right or wrong he is. But if he got hit by a train i probably would not shed to many tears. Probably non at all actually.

  • Doug

    @Amaranthar

    If Kirk is the ruler by which you measure leadership then uh… well… you need to get out more. All I am saying is that Kirk is only a fine example of having an odd cadence of speech. Actually he’s a second rate example as long as we have Christopher Walken boldly injecting pauses where no pause has been before.

    This guy clearly is the same as a verbally abusive spouse. Perhaps the state needs to send counseling into his offices.

  • yunk

    TPRJones
    You know what they say:

    “Those who can, do. Those who can’t, teach. And then there’s management.”

    really I always put journalists as the third.