My God It's Full Of Stars And Also Money

Blizzard up until this point has pretty clearly insisted that all items being upsold on their item shop were cosmetic in nature only. Today that distinction blurred a bit: for $25 you can buy the fastest mount in the game for all your characters.

You do need to have previously unlocked a super-fast mount in-game to unlock the fastest speed possible, and you’ll still need to have paid for the actual skill to use the mount, which is by far the most expensive part of the equation. Still, this is actually a concrete item to be used, as opposed to a vanity pet that follows you around.

Expect the line to be blurred a bit more. Especially since at the moment, there’s actually a queue to give Blizzard $25 to get a Edward Cullen-sparkly mount.

No. Really.

Yes. Over $600,000 worth of orders for a sparkly virtual mount, waiting in line patiently…

(When learning this, I immediately heard the plaintive cry “It’s for my girlfriend!” shortly thereafter. Uh HUH.)

  • A Man In Black

    You do need to have previously unlocked a super-fast mount in-game to unlock the fastest speed possible

    Emphasis mine. This is a different skin for whatever mount you’ve already earned. It’s 100% cosmetic.

    I’m not a big fan of the extra-cost stuff in a pay-to-play game but you’re not buying anything here but a shiny skin for an existing mount.

  • JeremyT

    Eh, it doesn’t actually give you anything of functional value, just a different skin for your mount? Color me unimpressed.

    Let me know when I can buy all the required bits directly from Blizzard. Maybe I’ll think about resubbing.

  • Vetarnias

    The Celestial Sucker

    Freshly born every minute (we don’t care where, as long as they pay their $15/month), the Celestial Sucker lets us travel in style astride bags of money. So pony up, because this little scheme will fly as fast as our shamelessness will take us, and it will travel at a speed no less than the dividend expectations of our stockholders. Once activated, this World of Warcrap in-game key applies to every present and future player on a North American server.

    During the purchase process, you can designate this item as a gift, which will e-mail your gullibility to the recipient.

  • Female Gamer

    I don’t see where the problem is here. As MiB said, it’s really just a skin. It takes on the characteristics of your existing best mount.

    If the item being sold was a BoA bag of “Mount Celestializer Pills”, something like a perma form of the reindeer holly, would you have the same reaction? Because that’s really all it is.

    Also, I am so buying one. I hate the looks of my violet drake. That color….

  • Davian

    Actually, since the “310% travel speed if you’ve earned any 310% mount in the past” is standard on all flying mounts and abilities already in game I think this rant is a bit off base. Blizzard did not violate thier “Cosmetic only” rule with this one.

    It would be a huge stretch to assume that this mount travels at 310 for all of your characters if any of them has 310 flying, instead of the standard ” travels at 310 if that specific character has unlocked 310.”

  • Mist

    My Ironbound Protodrake poops on this mount. In other news, no one cares.

  • mystery

    That 5 hour wait turned quickly into a 45 minute wait. Still, it was a wait.

  • Vetarnias

    Even if it’s just cosmetic, I oppose such cash shops in games where you have to subscribe. You’re already making money off me, I resent having further content withheld from me unless I pay more.

  • Michael Donnelly

    I do find it funny that people are quick to let Blizzard off the hook for RMT by saying the item has no stats and does not provide a speed bonus (it simply acquires the 310% from your existing mount, if you have one).

    The item is valuable to players, that’s what matters. Other mounts take grinds as painful as real stat’d items. How many people did the Wyrmcrest rep for the dragon mount vs the good pre-raid, at the time, epics? Both are worth spending time for, but somehow one is ok to sell and the other is not. It’s RMT, plain and simple. Ditto on rare mount/item drops from seasonal bosses, raid bosses, etc.

    In fact, to make it even more fun, you *can’t* earn this one on your own. There is no place in the game for the dedicated enthusiast to grind/skill/luck/?? his way to this mount. The only way to get it is to pay.

    It may be subtle, but I think people need to get past the “no RMT” and try to hammer out an “RMT only what the game publisher decides” attitude, because the former just doesn’t fit any more.

  • taodon

    The bonus of being able to pick out losers at a glance without even being required to PUG with them and is definitely a win-win. I support the release of this mount.

  • Vaxhacker

    While I’m not pro-RMT, I have absolutely no problem with this. If Blizzard wants to get more money from people who like shiny things that don’t change their “real” game experience in any way, then IMO they should go for it. I didn’t buy the pets from the store and I won’t buy this; not because I can’t afford them – while cool and all, they just don’t appeal enough to me.

    The irony will be when there are so many people with this mount that it becomes commonplace and people stop using it, going instead with whatever is the “rare and/or cool” mount at that point in time. Which will probably be a faction or achievement mount. And then the cycle will repeat itself.

  • hitnrun

    @Michael: That’s true as far as it goes, but Blizzard’s been selling this kind of cosmetic RMT for years. It really isn’t worth a Whither-the-MMOs bout of hand wringing at this stage.

    That’s not to say it’s a good thing, or even anything but a ripoff. But it’s hard to have sympathy for anyone still paying for WoW at this point who objects to the trivialization of their in-game accomplishments. That ship sailed with Burning Crusade and has been hammered home every 6 months or so since.

  • http://blog.eldergoth.com/ Carson

    This is basically the same as Blizzard selling t-shirts. Except you get to wear it in-game rather than on the street.

    Judging from this comment thread, the reaction inspired by a celestial steed and the reaction inspired by a “FOR THE HORDE!” t-shirt out about the town are probably quite similar, too!

  • Gx1080

    Yeah, is shiny. And I bet that the queue will go down when people get to read the “if you have at least the 310% speed mount” part. And I won’t shell 25$ for that.

    I still use my Black War bear and my DK Gryphon.

  • http://geldonsgaming.blogspot.com geldonyetich

    I like the “percentage of stock left” meter.

    Since, you know, they can only fit so many digital horses in the barn.

  • http://wowpanda.blogspot.com/ wowpanda

    For all my characters??!! I will definitely get one once I get ride of the stuff that is keeping me busy.

  • Boanerges

    @geldonyetich
    Well, if there’s too many celestial horses, nobody will pay $25 for them any more. And who will clean up all that celestial poop?

  • Vetarnias

    @Geldonyetich

    Have you noticed how it eerily resembles the EPEEN?

    While I remember many instances of limited-edition items in other games, I don’t think I’ve ever seen one based on quantity rather than duration of offer. Let’s see if, after this “stock” is “exhausted”, they will discontinue the item, or “order” more from their “breeding stables”.

    At MMORPG.com, the masses are divided on the issue. In the meantime, the Pollyannas at Keen and Graev unsurprisingly see this as a Good Thing.

  • Toastrider

    Reminds me of City of Heroes’s booster packs that added additional costume options and some minor powers.

    Eh, dunno if I’d buy that for $25. But I was always willing to buy the CoH packs for $10 — it just meant I wouldn’t eat lunch out for a week or two.

  • Jobrill

    The “Number of Stock left” is a limitation of the store software. They HAVE to input a stock number. I have no doubt the actual number is unlimited.

  • Female Gamer

    Queue is 8 hours now. :(

    Why do I want one? Because I hate the look of my 310% mount with a burning passion; it looks like a pile of wilted petunias. Because from what I understand, like the Headless Horseman’s mount, it self-selects ground/air as appropriate, doing away with the need for mount macros. Because it looks really cool, and I don’t care if 124,553 (the number of people in line in front of me) other people have something just as cool; I’ve never confused “cool” with “exclusive”. Because right now I can afford it, and for the price of a chain restaurant meal that’s fun for an hour, I can have something fun to play with as long as I play WoW. I don’t have WoW t-shirts or hoodies or any of that (though I will plead guilty to a murloc action figure) … but this is just kind of fun.

    Someone who doesn’t want one, that’s their business. I’ve never wanted a pandaren monk, but judging from the number of “eeee-yaaaa” sounds I hear when I’m in any big city, a whole lot of people have. That’s fine. So long as it’s optional, I support any cosmetic stuff Blizz wants to sell, or put into the CCG, or give away at BlizzCon, or whatever else. It doesn’t change the gameplay; it’s just fun to have. I’m a capitalist; I have no problem with Blizzard making a profit off selling mount skins, if people want to buy them. Profit is actually not a dirty word. As long as they’re selling a product people want to buy, at a price they’re willing to pay, and on honorable terms (though I think you’re right, some overly-optimistic people with poor reading comprehension may be badly disappointed at their new 150% flying mount), they’ve got every right to as much money as customers want to give them. Besides, I know several good recipes for macaroni & cheese. :)

  • Davian

    The main reason I don’t mind it is because it completely avoids what I feel is a huge problem with developer offered RMT, the conflict of interest angle.

    If Blizzard was selling level 80′s, then it’s in their own best interest to make the grind to 80 as mind numbingly boring as possible. If you’re selling rare drops, make them rarer, or more time intensive if you can. The worse the better, because every person who gives up and just buys the damn thing, that’s more money in their pocket.

    It would be harmful to their company in the long run to actually do any of that… but you can be sure there would be at least a few middle management suits thinking about it. And to be honest, it doesn’t even really matter if they are doing it or not. Just the perception is damaging enough.

    Just having the nagging suspicion in the back of my mind would detract from my enjoyment of the game.

  • Slyfeind

    I wouldn’t pay $25 for a sparklepony. Maybe $10, but no more.

    I would, however, pay $25 for a pterodactyl to ride.

  • Ingmar

    This is actually not 100% cosmetic.

    YES you must already have a 310% mount to go at 310% speed on this one.

    You do NOT have to have another mount of any kind to go at all the other speeds, though. So assuming you make several characters this can actually add up to a pretty decent amount of in-game gold saved overall.

    So yes, Scott is right in that the line is blurring ever-so-slightly.

  • Ingmar

    And since I can’t edit, whoever said that you get to go 310% speed on any mount as long as you have a 310% speed mount, that is only true of druid flight form and a couple other things, the vast majority of flying mounts do not currently scale up to 310%.

  • Female Gamer

    The amount of gold saved in buying epic flying mounts for a full account of 10 characters is … 900g. Less than the sale price of a single bar of primordial saronite on the server I’m playing on right now. In the post-LK inflation, 900g is chump change. And that’s for a full account of 10 characters needing flying mounts; most of us can’t endure the grind that many times.

  • Aufero

    I hate to admit it, but if I were playing WoW right now I’d happily pay $25 for that. It’s shiny.

  • JeremyT

    @Slyfeind:

    Make it a bearodactyl, and I’m sold.

  • Iconic

    I bought it. It’s worth it to me. People buy collector’s editions to get vanity pets, and to me this is no different. I paid 25 bucks for a mount just because it looks cool. I haven’t purchased any of the other Blizzard store vanity pets and don’t own any collector’s editions, but this one just struck me the right way.

  • http://www.independentcreator.com Matt

    As pointed out multiple times in this thread, NOTHING is changed by this.

    Well, except that Activitard has several million dollars more in their account today than yesterday, from selling a fake horsie.

  • Female Gamer

    And I have $25 less in mine.

    But it’s fun. And really, isn’t that what the whole “game” concept is about?

  • http://www.justonemoar.com Jeremy S.

    This is my touche. I hope it is fair, and I think it may be critical of some, but also that it is a rally call for us not to divide ourselves. http://www.justonemoar.com/2010/04/16/thank-you-sir-may-i-have-another/

  • Plastic Rat

    I just find this whole thing a really sad comment on the games industry. Guys like Kotick and his gang of meatplows are just half of it. Consumers who pay for this crap are the other half.

    Time was when you paid for a game and you got the whole game. Now, you buy it in bits and pieces. (Same price though for the initial game, just extra for the other stuff you SHOULD have gotten with the original game.)

    To me this DOES represent a conflict of interest. Before, this item would have been obtainable in game by simply playing the game. You paid your 14 bucks a month for the right to access the stuff the developers make for the game. Now you pay your 14 bucks a month for SOME of the stuff the devs make.

    The conflict of interest comes in where it’s more viable to have Blizzard have their guys working on content that we have to pay extra for, than content that will just appear in the game. Why put a really cool pet or mount into the game as a reward for something when you can withhold it and sell it from the cash store?

    Is anyone else seeing this? Is anyone else seeing where this is likely going to end up in a few years?

  • UnSub

    As I said before, I’m perfectly happy to exchange my dollars if it saves me time and I see value in the trade off. I don’t play WoW, but the principle holds the same.

    @Plastic Rat – Depends what you mean by “the whole game” – some MMOs had areas that require groups to succeed in, or massive time investments, or even the purchase of expansions, or a combination of all of the above.

  • Nerd Rage

    Seriously, it is for my girlfriend. Which actually makes me feel worse about it… I could at least say screw you and stand tall if I was buying something *I* wanted.

  • http://goamsy.blogspot.com Ritchian

    I caught myself seriously considering buying one for a few brief moments. And then I realized that no, no I did not need a $25 sparkly winged pony.

    If people really want to buy a fancy, star-filled mount for their characters, more power to them. I don’t see this as a huge deal. It’s not as though it will automatically train your character’s flight skill. At best, it might save you a hand full of gold per character. I think it will be interesting to see how many people do end up buying them. If this is anywhere near as successful as the queue numbers indicate, I’m certain we’ll see more mounts in the future. It looks like Blizzard has found themselves a nice extra revenue stream to milk for all its worth.

  • Buur

    Shut up and give me my twenty five bucks, little man. My Porsche needs some performance upgrades.

  • Jeff

    What’s the big deal? People that want it will buy it, and hopefully it increases their enjoyment of the game. People that don’t want it won’t buy it. It’s just a little something special that doesn’t add any real in game bonus for PvP or PvE.

  • Stormwaltz

    For $25, I could buy an entire game.

    Junk like this should never cost more than $5.

  • Goodgimp

    Oh, Blizzard, I remember when you won my loyalty by making war2kali.exe available for free on your FTP server.

    Now this? Sigh.

  • Grinless

    I am a avid digital product consumer and every game with RMT is happy to have me as a customer.

    BUT Stormwaltz is absolutely right, at 25$ this is digital robbery, nothing more.

  • Ed

    25,000? That’s nothing. When I bought the new pet (hey, I like pets), there were 150,000 people in the queue.

    Yeah, $1.5 million for 3 or 4 days work for an artist

  • March

    The best part is that the website tracks “inventory”

    Current stock of virtual non-existent commodity: 97%!

    Do alarms go off in executive suites when the “stock” drops to, say, 89%? If so, what do they do, order the devs to fire-up the sequence generator for license keys… for what, 2 minutes? As far as “commerce” goes… this is almost perfect: selling something that does not exist and which cost almost nothing to produce. Brilliant.

  • Brask Mumei

    Be careful March, that pretty much describes all software…

    If I were in charge of Blizzard, I’d be doing a forehead slap right now saying: “WTF did we only charge $25?”

    In game purchases in a subscription game are perfect double dipping. After paying $500 for your Uber Mount you are going to be very loathe to let your account expire!

  • Ghiest

    Not exactly a ‘micro’ transaction is it, the price of an expansion pack for a glittery mount? Wouldn’t pay anything over £2-3 for shat like that let alone £18+

  • AJ

    I bet the Flaming Hippogryph is up next. Then a set of submarines for the expansion – “$25 each or get all three together for the low price of $69.95!”

    I dont mind really if the money gets put back into the game, but will it?

  • Vajarra

    @Jeff: Not sure, people sure are worried about how other people spend their recreational money aren’t they?

    I have a lot of alts, and $25 gets a sparklepony for all of them. I thought it was worth the cost, so I bought one.

  • Freakazoid

    I see a lot of old arguments arising that really overlook a bigger problem.

    Everyone that buys $25 for 4 days of work by an artist is adding to inflation. The people up top are going to look at this and go, “you know, with these kind of numbers, we could up the subscription price, or charge more money for games overall without increasing content.” This will inevitably make video games more out of reach for the lower classes and put strain on the middle.

    Of course, if you ask most gamers, they’re going to say they don’t care, companies deserve money, ect.. Few gamers believe it’s not going to affect them, and still believe it won’t even when their spending habits say otherwise.

  • Iconic

    “Everyone that buys $25 for 4 days of work by an artist is adding to inflation. The people up top are going to look at this and go, “you know, with these kind of numbers, we could up the subscription price, or charge more money for games overall without increasing content.” This will inevitably make video games more out of reach for the lower classes and put strain on the middle.”

    No. What will happen is that they’ll hire some more artists and try to replicate their success by making more “cool” mounts and pets. And if that model succeeds and they can make a lot of money that way, then long term that means LOWER prices for the game. Why? Not because they’re such nice people that want to give back some of that money. No, it’s because if you can make a crapton selling addons, then you have more power to segment your market. You lower the basic subscription so you can get more people playing (and paying) and then you milk that larger market by selling them pets and mounts and titles and tabards and whatever else you can sell them.

    Your argument is sort of like saying “don’t buy fries and a coke with your whopper, because that’s just going to drive the cost of the whopper even higher!” when the reality is completely the opposite. If businesses know they can get you to buy all the extras, they can charge less for the basic product, and (here’s the important part) it’s in their best interest to charge less. More people buying the cheaper basic product means more opportunities to up sell. That way you get the people who couldn’t afford the basic service now able to afford it AND you get to make more money off of those who are willing and able to pay more.

    The only downside to the up-selling model is that the business becomes incentivized not to provide those perks as part of the basic package. If you are in some uber guild that gets all the awesome mounts, then you might be genuinely concerned that the best/coolest mounts are no longer going to be a reward for being uber. Instead you’ll get the second tier rewards, and the really cool stuff will be for sale.

  • Descending Twilight

    Having grinded my way to reps/mounts/gear I’m happy to not have to grind for something, ESPECIALLY since that something is a mount I can share with -all- my characters, not just one.

    If people have such a problem with it, then the simple choice is that you don’t have to buy one. No one’s forcing you to do it. This is capitalism at its best.

    Go Blizzard Go!