Bobby Kotick shows the class, grace and market acumen for which he is so justly renowned, when commenting on an imminent competitor for his corporation’s cash cow:
“We’ve been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don’t really understand how the economics work for Electronic Arts.”
He said that he does not think The Old Republic will steal users from WoW, adding, “If you look at the history of the people investing in an MMO and achieving success, it’s a small number.”
Yes, and clearly the largest game company on the planet, funding what is most likely the most expensive game project in history, would never qualify for that small number.
Oh Bobby, don’t ever change.