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One Does Not Simply Purchase A Subscription To Mordor

Turbine’s Lord of the Rings Online announces plans to go free-to-play this fall.

Today is an important day for LOTRO: we’ve announced that this fall, LOTRO will begin offering a Free-to-Play option! Players will be able to download the game and adventure in Middle-earth for free. With Free-to-Play comes the addition of the LOTRO Store, where players will have immediate in-game access to a wide variety of special items, account services, and convenience items.

Cue message board posts from pundits decrying the doom of the subscription MMO, message board posts from current LOTRO players ‘anticipating’ the flood of new players demanding milk in the Shire, and the head scratching from industry analysts wondering how this relates to the recent Warner Brothers buyout.

As for my take, it seems fairly simple. LOTRO is a game which, while fairly new (about 3 years old), is not likely to generate new subscribers. In addition, a not-insignificant amount of players are lifetime subscribers, whom Turbine will not see any more money from pending a boxed expansion. (Lifetime subscriptions in general are not a good idea for game companies – it’s the classic appeal for short term cash in place of long term income, appealing precisely to the hard core players who are likely to keep a subscription in play over years). Going free-to-play not only brings a new wave of players in who would not have considered a pay-to-play model (see: Dungeons and Dragons Online, Funcom’s experience with Anarchy Online) but also opens the way for cash shop gear that will appeal to all players – including the already-paid-for lifetime subscribers.

The key questions here are two. The first: Is transitioning to a F2P model sufficient to match the revenue that LOTRO’s not insignificant (300k or so?) number of subscribers were still generating? One suspects that DDO’s experience answered that question affirmatively, given Turbine’s now going effectively all-in (minus the venerable and lightly populated Asheron’s Call). The second, which is impossible to answer – does placing all of the company’s bets on F2P ensure enough income to fund future projects for the studio? Or is Turbine relying on cash infusions from their new mothership for that?

We do still live in interesting times.

Facebook Stole $120 From Me

I have two.. no, three of these charges on my bank account today.

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I have never purchased an ad on Facebook.

The “Facebook Ad Manager” for my account supports this.

More worryingly – I have never given Facebook my bank card information. I’ve never purchased anything from a Facebook game, or Facebook credits, or anything else.

So… you know? I’m kinda spooked right now. And the fact that the phone number Facebook has given with the charge leads only to instructions to fill out a web form (which then says “We’ll contact you in 48 hours”) fails to assuage my suspicions.

Update: I’ve had my bank card cancelled since it may well be a case of a stolen CCN… but that seems an awfully odd thing to spend money on.

140 Characters In 8 Bits

Live! Nude! Hacks!

Edit: thanks to Hellfire in the comments and this post, I’ve discovered I’ve been hit by a currently live exploit that occasionally vandalizes the blog as seen below. AWESOME.

SuperNinjaEdit: I *think* I’ve managed to nuke the exploit from orbit just to be sure. Thanks for everyone’s help. Note that Google still has old viagra-laden pages cached, but following links from Google/Google Reader should no longer lead to sales for Huxley-esque drugs.

Someone sent in this screenshot of my webpage. As best as I can tell, my site hasn’t been hacked. It’s just one guy that has this problem. What could be used to detect client-side hackery that might cause this? (I already had him run MalwareBytes)

Mmm, drug spam.

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"It's Like World of Warcraft! But, You Know… With Tanks."

World of Tanks launches their website, creates opportunities for deep storytelling and character development. In a world. Where there are… tanks.

2010: The Year That Was

My latest column for MMORPG.com is up. Time travel was involved.

My Punditry Brings All The Boys To The Yard

It’s that time of year. Last post I linked you to my MMORPG.column where I described a little of how the year that was was. But one of my more masochistic habits, before making predictions, is to call myself on my own windbaggery. So let’s see how I did last year in the predictivating!

PREDICTION 1:

The video game industry is not going to be immune from the Great Recession. The MMO industry is especially not going to be immune, as the only proven path to success for MMOs is in huge budget gambles that have missed more often than not. There will be a couple of high profile announcements next year, but they are all games that managed to secure funding before the global economy fell over in a drunken stupor. There will be major, major consolidations between companies (“EA buys Ubisoft! No, wait, Ubisoft buys EA!”) which will result in consequent massive layoffs – layoffs which have dwarfed any to date. A not insignificant number of people, burned by the consequently flooded job market, will leave the game industry entirely for safer climes, and the usual incestuous job hopping will come to a screeching halt as everyone lucky enough to have a paying gig holds on tight to ride out the storm. Austin, Vancouver, and Boston will depopulate (not entirely – but significantly, as has already happened in Austin) as game development hubs as consolidation moves everyone towards California. The impact of this hammer blow will be felt over the next 3-4 years as new development slows to a crawl and the large publishers focus their efforts on safe, secure investments. Hope you like fantasy RPGs and Madden games.

WHAT ACTUALLY HAPPENED:

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DID I GET IT RIGHT?

Oh God, if I say I got it wrong, will it go away?

PREDICTION 2:

Those unemployed game developers have to do something – expect something of a boom in iPhone and web titles, both platforms friendly to small teams (in the iPhone’s case, sometimes talented one-man teams). Some really surprising and technologically sophisticated titles will be released there, and that will be where all the technical and design innovation is centered around. There’s movement by hobbyist/unemployed developers in semi-open platforms such as SL’s Opengrid and Metaplace as well.

WHAT ACTUALLY HAPPENED:

There have been a lot of iPhone, web, and especially Facebook titles released last year. Innovative? Um, not so much. In fact, most of them have been fairly crappy. And, uh, Metaplace just shut down.

DID I GET IT RIGHT?

We’ll call it 50/50.

PREDICTION 3:

World of Warcraft will not deliver an expansion next year, focusing on live patching (effectively, the raid-level instances left out of WotLK’s release) as the company focuses on delivering its first Starcraft title and moving Diablo 3 into beta. Blizzcon will see an announcement of a new MMO that isn’t World of Starcraft, World of Diablo or World of World of Warcraft and everyone will glom to it as The Savior Of The PC Gaming Industry (which by this time will be pretty painfully obviously in desperate need of saving). Wrath of the Lich King will still be in the top 10 PC titles at the end of the year.

WHAT ACTUALLY HAPPENED:

You can rarely go wrong by asserting that Blizzard won’t release something. Although Blizzard did announce Cataclysm, it’s still not even in beta, much less close to release. The much-rumored “Project X” MMO Blizzard hasn’t been announced, aside from a few tantalizing hints here and there that “it’s really different!”. Starcraft II hasn’t come out yet. And according to the September NPD retail PC sales charts (the most recent I could find), Wrath of the Lich King is comfortably ensconced at number 4, almost a year after its release.

DID I GET IT RIGHT?

Pretty much! (Although you still can’t see a bare-bones website teasing you about a new MMO.)

PREDICTION 4:

Aion will do well in Korea. It won’t do well enough (like Tabula Rasa, Aion has been a high-profile and high-budget project in development for far too long). NCsoft will undergo serious retrenchment (related to the general global downturn) in Korea, although not in the West, because, well, they kind of already did that and there’s not much left to cut (though currently unannounced projects may disappear from lack of funding). Given the cutbacks from Webzen and Nexon earlier this year, this will mark the high water market of Korea’s investment in the US market, to be replaced as 2010 begins with Chinese investment, as the Chinese MMO market will continue to boom, unlike the West or Korea.

WHAT ACTUALLY HAPPENED:

Oh, hi. I work at NCsoft now, again. On Aion support.

DID I GET IT RIGHT?

I’m fairly glad I got this basically wrong for obvious reasons. Aion hasn’t been a million-selling success but it is successful and NCsoft, at least from this worker bee’s perspective, appears to be in it for the long haul.

PREDICTION 5:

I think Battlestar Galactica’s final episodes will be pretty cool!

WHAT ACTUALLY HAPPENED:

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DID I GET IT RIGHT?

The soundtrack was pretty good.

So tomorrow, I’ll post some predictions for next year. Given how totally awesome I did last year, maybe I can predict global nuclear apocalypse or something.

Whine Whine Whine

My latest MMORPG.com column is up on the recent awful year the industry has had. So bad, in fact, I had to break out the Latin.

A Mighty Mouse For Mighty MMOs

I wonder if you could have used the Imperator mouse with the Imperator game.

Metaplace Unfortunately A Bit More Meta

Raph Koster’s virtual world startup announces its closure on 1/1.

This is a bittersweet moment for us. Metaplace Inc the company will be continuing on – in fact, we have big plans – but what you the users have known as Metaplace will be going away. We are also losing some friends and colleagues here as part of this strategic shift.

Raph has a few more thoughts on his blog.

The reason? Well, it just hasn’t gotten traction. I have many thoughts on why, but I hope you’ll forgive me if I don’t go into all of them right now. It is a sad day for us here, and I know many users are going to be very disappointed by this turn of events.

Really a shame. Metaplace had a unique niche and was aggressive about pushing open standards for virtual worlds. Hopefully whatever they have in the pipe is as promising (and can keep everyone there afloat).