How Not To Run An MMO, In 5 Easy Steps has the story of what happens when an MMO goes out with both a bang AND a whimper. You know your community is spiralling into the ground with the speed (and loud death-whine) of a Stuka when your ex-outsourced community manager is fighting with you, in public, over who owns the license to your message board software.

Pity, he started out such a friendly little guy. How could you not trust your struggling game community to the care of Light Bulb Guy?