It Don't Matter If You're Orc Or Dwarf

Tired of always being on the losing side in BGs? Has Blizzard got a microtransaction page for you!

We wanted to give everyone a very early heads-up that, in response to player requests, we’re developing a new service for World of Warcraft that will allow players to change their faction from Alliance to Horde or Horde to Alliance. There’s still much work to do and many details to iron out, but the basic idea is that players will be able to use the service to transform an existing character into a roughly equivalent character of the opposing faction on the same realm.