Rights, Profit, Drama
The recent Blizzard add-on mess has brought up – in my mind anyway, as well as some others – some age-old questions about player rights in games through exposing a pretty core dichotomy in how people look at online games.
On the one side, you have the people who take Blizzard’s side, and if anything, think they don’t go far enough. World of Warcraft is Blizzard’s game, they added the ability to script the client, they can just easily take it away, and you people whine so much about it now they probably should. On the other side, you have people who see this as a software rights issue – the addons I write for World of Warcraft are mine, Blizzard has no right to tell me what I can and can’t write, and if I make some cash from my work it’s none of their business. Which, not surprisingly, segues into the rights of players versus the responsibilities of game developers – not exactly a new discussion.
My views on the subject, also unsurprisingly, have been shaded by almost a decade on the other side of the development fence, and a few decades of cynicism about basic human nature before that. Succinctly put, the governance of online games and worlds exist in a triangle of rights, profit, and drama.
Here, I can illustrate this triangle quite easily by using a snippet from this recent article.
Virtual world technology is intentionally designed to make humans act as though the virtual world is, at least in some respects, real. Thus, as a normative matter, when corporations choose to use technology intended to entice humans into acting as though they were safe in their own homes, or privately communicating with friends, the law ought to respect those expectations as it does in real life. I therefore argue that U.S. persons in virtual worlds possess a reasonable expectation of privacy, such that a search of their virtual homes and property should be subject to the warrant requirement of the Fourth Amendment.
Your reaction to that paragraph depends on how you feel about rights vs. profit vs. drama.
Rights: Well, of course. He’s stating the obvious. Does your landlord in the real world, even though he owns your house and the land it’s on, have any right whatsoever to read your mail and pop in unexpectedly when you have a date? Why should virtual landlords have more rights than realspace landlords?
Profit: I can’t believe we’re even having this discussion. If I’m going to be threatened with lawsuits because of constitutional rights you have to my server, I’d have to be retarded to ever open my company up to such liability by making a server. These are entertainment products, and we are being paid to create a safe and enjoyable environment for everyone. There is no such thing as virtual civil rights, only EULAs. And if you somehow get the courts to disagree, we’ll take our balls and go make console games.
Drama: I KNEW IT I KNEW IT I WAS RIGHT I KNEW IT the company needs to give me my account back now.
When it comes to MMOs, a dark and bitter part of me doesn’t believe any of you should have any rights, because, well, drama. The people who complain about “rights” almost always, without fail, do so because drama happened. They did something to run afoul of the game administrators – usually, 0ne of the many thousands of ways people have crafted to be a raging dickhead to one another online – and then they turn into cyber civil libertarians, decrying the omnipotence of the “game gods” (note: any time you use the phrase “game gods” without irony, I’m going to assume you’re Prokofy Neva) and demanding their fundamental civil right to be online in your game where they can continue to be a raging dickhead.
The best example of civil libertarianism trumping customer service is the case of Peter Ludlow, who when banned from the Sims Online, supposedly for advertising his website ingame, promptly used his status as a member in good standing of academia to appeal his banning to the New York Times. (He then moved on to writing a Second Life tabloid. I’m not kidding.) You’ll note that EA, who ran Sims Online at the time, didn’t have a lot to say in response. This may be because they felt embarassed over banning someone for maintaining a website that made them look bad (not that I’d know anything about that). Or it may be because there was an actual reason to ban him and they were constrained due to privacy issues from actually saying anything about it, even when it made the New Frickin York Times, thus having Ludlow’s account of his banning being the only one on the record.
That’s not to say that online gaming companies are immune from banning people for squirrelly reasons (and even for supposedly open-and-shut cases of administrative abuse, there’s usually another side of the story). But gaming companies in general are in business to make a profit. This drives an obvious factor and one that isn’t as obvious at first glance to outside observers. The obvious factor is that banning players hurts a company’s profits because, well, one less customer. However, the collorary, which is somewhat unique to online games, is that there are players who by their presence drive off more income than they themselves bring in. Thus, the Profit motive trumps Rights and Drama – ban early and often, the “oderint dum metuant” school of customer service.
It’s not all a dystopic wasteland of corporate oppression, though. Game developers have been discussing the ethical implications of what rights players should have for quite a while now. Raph Koster’s “Declaration of the Rights of the Avatar” makes a pretty clear and reasoned argument for enabling as many rights for players as possible while still allowing developers to maintain their own games. And since most developers are also MMO users themselves, they’ve had enough encounters with the ‘oderint dum metuant’ game mastering school to know that it can be toxic to the long term health of the game by itself.
Which is good, because there’s not a lot of willingness to compromise between the proponents of Rights, Profit and Drama. The Rights advocates are usually dismissive of the fears Profit has, while being sniggeringly dismissive or blithly unaware (depending on their actual experience with virtual worlds) of the corrosive effects of Drama. Profit fears Rights – and more importantly, the possible governmental/legal intervention based on it – while its day to day frontline struggle with Drama fills its veterans with a distaste for the everyman veterans of police departments would envy. And Drama? Drama only cares about Drama, girlfriend.
Yet all three of these need to be balanced – and in fact, I’d even argue that without Drama you don’t have the community development necessary for an MMO to grow. And if nothing else, it might be an interesting thought experiment to look at contentious issues (such as the Blizzard addon foo-frah) through prisms of the triangle other than ones you might be used to.