Scott Jennings

. . . If I may, allow me to offer some points, from the perspective of someone who has done marketing, community and now (some) development. First, hype is important. In fact, for a small developer, hype can make or break you, as you said. But hype is actually just as important for

Shadowbane Shadowbane surprisingly wasn’t showing a copy of Shadowbane, instead having a demo reel replay endlessly on a large wall of video monitors. To compensate, they had Wolfpackers available for brain picking, and there were enough Shadowmaniacs on hand to ensure that said brains were properly picked. Hell, I

In retail, marketing is half the battle. Wolfpack knew this, which is why we’ve been subjected to endless Shadowbane hype ever since the game was a mere twinkle in its designers’ eyes. If a game is not properly and forcefully marketed before its release, there is a rather high

Anyway when I mentioned on our boards that I thought charging more was good, Kash, Director of LumCorp, accused me of rooting for Elitists Online (hence the headline — thanks Kash). He’s right you know. Higher prices for gaming will create elitists online with those not able to afford the

So really the only proper response is to drink heavily. Luckily, Gathering of Developers was there for us. Lietgardis in particular took offense to the Cinemax-pr0n being shown on viewscreens and vowed that in revenge she would drink as much free Godgames beer as possible. I on the other

(If you don’t get the title, it’s a UO thing. You wouldn’t understand.) Two Star Wars Galaxies newsbits out of E3 today: the first actual screenshots (the forest scenes looking an awful lot like Luclin) and an announced expansion that adds the first word of the game